Ep 85. How to Know If Your Niche Is Too Narrow or Not Profitable
November 18, 2025
Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.
Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who’ve never heard of you.
In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.
🎯 What you’ll learn:
- What actually makes a niche profitable
- How to define the problem in the buyer’s language (not your own)
- The most BASIC way to define a niche vs the most profitable
- Why you may need to redefine your niche even after years in business
- What makes a niche too narrow and how to adjust without starting over
- Why your niche must reflect current market behavior, not just what worked in 2020
Questions this episode will answer:
- What makes a niche profitable?
- Why does it take so long for people to buy from me?
- Why do people only buy from me when they get referred?
- How do I know if my niche is still working?
- Am I too niche or not niche enough?
- Why am I getting leads who aren’t the right fit?
🎧 Tune in if you’re ready to refine your message, attract aligned clients, and grow your visibility without burning it all down.
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