Global shifts have a huge impact on business because they have a huge impact on us as individuals. I’ve seen collective awakenings that come with different expectations from consumers.
From mass layoffs during recessions to a global pandemic and now, genocide playing out right before our eyes – none of us exist in a vacuum. And your business shouldn’t either.
It has also affected the way people buy because what people value collectively has changed.
Recessions and massive layoffs changed how we see security.
A Global pandemic brought the world face to face with mortality.
With the occupation of Gaza, we’re seeing disparity between words and actions from people who are supposed to serve and represent us, for the sake of money and power.
And Reclamation is really a result of all the shifts I have personally seen our generation experience. So today, i’m walking you through how i’ve shaped my business to move in flow with the shifting needs the collective.