Lack of self trust is one of the most expensive and silent problems affecting women owned businesses, especially if you’re a WOC or First Gen. It can even present as something productive!
If you’re investing in different programs and getting all types of certifications, you might think you’re doing all the “right” things. But the fact is, entrepreneurship isn’t like any other institution that has set guideposts and accolades to collect along the way. In school, it’s really easy to understand if you’re doing well or not. In entrepreneurship, no one is here to give you A+…no one except you.
A lack of self trust tends to affect 3 main areas:
1. You second guess your marketing
2. You underprice or experience imposter syndrome (bc you’re undervaluing your expertise and don’t fully recognize it),
3. You water down your thought leadership
Until you fully re-learn the skill of self trust, you will keep trying to outsource it to different programs, coaches and “figures of authority.” And while these programs could be providing a life-changing strategy, you won’t be able to make the decisions necessary to execute if you’re not able to access your own self-trust FIRST.
So in today’s episode, we’re digging into why a lack of self-trust is so common and how it might be showing up in sneaky ways in your business. So if you’ve been in your head a lot, re-listen to this episode and stay tuned for the rest of the 6 Figure Self Trust three episode series!