How to turn your story, identity, and lived experience into the reason you’re in demand, well-paid, and in a class of your own.
Identity ROI
THE PRIVATE PODCAST THAT SHOWS YOU HOW TO TURN WHO YOU ARE INTO YOUR MOST PROFITABLE ASSET
The world treats your identity like a liability.
Here, we turn it into Profit & Influence.
Now, more than ever, we NEED to put more money and influence into the hands of marginalized voices. We see what happens when white, conservative billionaires run the show and try to tell the world who we are.
We reclaim control of our own narrative by turning our identities into thought leader brands with power & influence. Because our people need our voices and our services.
You get to make your story, your perspective, and your lived experience your greatest money-making assets.
When you lead with who you are, you create more demand, higher profit, and attract clients who stay...while reclaiming your voice.
And that’s not just strategy—it’s reclamation. Identity ROI will show you how.
Inside this private podcast, you’ll learn:
- Why traditional marketing strategies keep you hustling for visibility, and what actually creates premium demand.
- The timeless principles of human buying behavior (80% emotional, 20% logical confirmation) and how to sell through resonance, not addressing 100 objections.
- How to align your story and skills with an unmet need in the market so you’re not just an option but the only choice.
- Why thought leadership is the most sustainable and profitable path forward—especially for women of color.
- The missing piece that makes success sustainable: community and environments that allow you to be fully seen.
Episode 3: What Creates the Most Demand + Profit (Without Selling Your Soul or Burning Out
Here’s what we’ll cover:
What doesn’t work and never really did—from launch strategies that derived from bro marketing to over-reliance on logic. The timeless truth about why humans actually buy.
Episode 1: The 'RULES' WEREN'T BUILT WITH YOU IN MIND
What started it all: how being a single mom, Marketing Director and eldest daughter of Mexican immigrants shaped my philosophy on making money by being who you are—and why that’s reclamation.
Episode 2: How We Market and Sell Is Changing
Why the way we market and sell is changing, and why connection and values matter more than ever in today’s “trust deficit” economy.
Episode 4: IDENTIFYING THE GAPS
How thought leadership creates more profit and demand without burning out, and what it actually looks like (vs. what you’ve been told).
Episode 5: How to Turn Who You Are Into Your GREATEST Advantage
Learn my 3-part Identity ROI Framework and Sellable Stories Method: how to turn who you are into your biggest money-making advantage.
Episode 6: The Missing Piece
Why an aligned community is the glue and accelerator for sustainable success, especially for POC—and how being clear and vocal about your story will help you find your people, faster
Meet Your Coach
Using the marketing, leadership and identity concepts I now teach my clients, I turned my story and thought leadership into a million-dollar business as a single mom.
Mariela De La Mora
Meet Your Coach
I’m a 20-year Marketer turned leadership and business coach who helps daughters of immigrants and WOC turn who they are into money, PR, and speaking invitations. Prior to coaching, I helped companies create billions through story-driven brand building campaigns.
But as the eldest daughter of Mexican immigrants, the more money I made in Corporate, the more of myself I had to leave at the door.
So from Day One, I built a brand that never required me to perform or silence my values - otherwise it just becomes another pair of golden handcuffs.
This is for you if…
You want to think beyond content creation when it comes to sustainable business growth
You want to sell in a way that feels natural and anchored in your values.
You’re ready to profit by being more of yourself, not less.
👉🏽 Opt in now to start listening for free.