Ep 65. How to stop wasting time and money on the wrong strategies

You’re already making money.

You’re delivering powerful work.

You’ve got receipts.

Clients. Testimonials.

But lately, you’ve found yourself second-guessing how you market.

You find yourself wondering:

“Should I be on YouTube?”

“Should I be doing reels like her?”

“Should I hire a strategist or redo my funnel?”

“Am I doing it wrong because I’m not growing faster?”

Not because things aren’t working.

But because deep down, you’re still looking for the “right” way.

And if you’re a woman of color, this makes even more sense.

Because we weren’t taught how to trust ourselves—we were taught how to be good students.

You learned how to:

• Follow the curriculum
• Get the grades
• Meet the KPIs
• Keep proving you belong in the room

But when you became an entrepreneur, that roadmap disappeared.

So now you find yourself reaching for someone else’s roadmap—even when what you’re doing is technically working.

That’s what I call the strategy spiral.

And that’s what I’m unpacking in this week’s episode.

I walk you through: 🧠 The difference between tactics and actual strategy (and why this especially matters at the mid-stage of business)

🧭 5 questions that will help you stop outsourcing your decisions

🛑 And why you’re not “missing” something—you just haven’t built the filter yet

I also share the story of the time I was interviewed by a woman who helped launch Airbnb and Lyft… and how what she said about strategy changed how I coach forever.

If you’re ready to market your business like a CEO, not a content creator or good student—this episode is for you.

🎧 Listen to How to Stop Wasting Time and Money on the Wrong Strategies