Ep 63. What I’d do differently if I were starting my business in 2025

Let’s be real: we’re under Trump again. We’re a year and a half into witnessing a genocide in Palestine and we’re reminded every time we open our IG feed.

Between layoffs, ICE, and basically everything that’s not white-male centric being defunded, people are exhausted, grieving, angry, and uncertain about what’s coming next.

So if you’re running a business right now, you’re likely asking yourself:

“What do I need to do differently? What is actually worth my time, energy, and money?”

That’s exactly what I sat with when I recorded this episode—on day 3 of a sick kid at home, still trying to juggle parenting and entrepreneurship.

If I were starting (or restarting) my business in 2025, knowing what I know now, what would I do the same? What would I do differently?

Because the economy has shifted. The world feels heavier. And pretending otherwise helps no one.

But business doesn’t stop (though it does change, all the time).

In this episode, I share what I’ve learned from building a sustainable, values-driven brand over the last 5+ years—including during some of the most destabilizing times politically and personally.

You’ll hear:

✔️ What I’d double down on from when I started my brand in 2019

✔️ The mistakes I made and how I’d do things differently now

✔️ Why people are slower to invest (but not not investing)

✔️ How to show up as an authentic leader when the world feels heavy

✔️ The shifts I’ve made in how I invest in mentorship and what I look for now

This isn’t a “just keep pushing” episode. It’s a real conversation about:

— Why brand > product still matters

— The emotional risk of marketing with your values (and why it’s worth it)

— What creates real trust in this season—not hype, not performance

— Why people want to know how you apply what you teach

— And how doing less only works when you’re crystal clear on what matters most

You don’t need a million followers.

You don’t need to be further ahead.

But you do need clarity. Direction. And strategy that’s rooted in the life you’re actually living.