Ep. 6 – How to Define Thought Leadership that Attracts PR and Demand

Listen on Apple, Spotify, and more!

The average American is exposed to 4,000 to 10,000 marketing messages every single day. Standing out in a meaningful way comes down to your thought leadership, and being an advocate for the community you serve.

Thought leadership is like singing a song you wrote JUST for your community, while everyone else is competing to play the SAME song, but louder.

That’s why when it comes to selling higher ticket services, your clients EXPECT you to have a perspective they haven’t heard before.

They expect you to have been listening. They expect you to advocate for them. That’s why defining your thought leadership is essential.

And before you say “well I don’t feel like a leader,” or “why would anyone want to listen to me?” Hear me when I say: As women of color, we all have a gold mine of thought leadership within us.

Why? Because up until this point, our perspectives have not been centered. There is so much value in simply creating solutions to fill gaps in the market that you are able to see because of who you are.

And in this sense, your thought leadership finds YOU. You just have to be ready to communicate it to your audience. That’s what today is for! So get ready and as always, if you enjoyed this episode, share it with others who you think need to hear it!

In this episode, I discuss:

• What is thought leadership and why it’s important
• Why it can be difficult for WOC to see themselves as thought leaders when you’re actually sitting on a goldmine of thought leadership
• How thought leadership creates demand
• How you can uncover your thought leadership