Ep. 59 How Carmen grew by 45% and booked out by removing offers and strategies

The fastest way to growth actually requires you to remove what’s weighing you down and doing LESS before you do MORE.

In my client Carmen’s case, she came into Reclamation thinking she wanted to scale her group program because that’s the primary example of success she saw. But in the program, she realized there were much easier, more profitable opportunities knocking at her door.

In fact, Carmen wasn’t even looking for a mastermind when she heard me speak on a podcast. But within 24 hours, she already knew she was joining Reclamation—before we even got on a call. That’s how thought leadership pre-sells your offers. When your message is strong, your ideal clients know they belong in your space before you ever speak to them.

Carmen Aceves-Iñiguez is a Queer first-gen Xicana, licensed psychotherapist, Certified Leadership Coach, systems change strategist, consultant and a mom of two.

Inside the mastermind, she realized her biggest opportunities were in B2B coaching and consulting—built on relationships and referrals—which was the real key to growing sustainably and being present with her wife and kids.

By letting go of her group program and deprioritizing marketing strategies she didn’t need, Carmen was able to:

✔️ Shift her focus to B2B coaching & consulting while balancing her therapy caseload

✔️ Book out her 1:1 coaching and grow her six-figure business by 45%

✔️ Hit a $75K August without constantly selling

✔️ Make “Delulu mindset” permanent by trusting her demand instead of forcing strategies that weren’t aligned

If you’ve ever questioned whether you need to do more—or simply realign with the demand that already exists—this episode is for you.