Ep 52. 5 Ways to Attract Higher Level Clients and Opportunities

Have you ever felt like you’re trying to convince people that your offers are “worth it”? Well, the problem is probably not your offers, it’s your messaging.

You know the power of the transformation you provide for clients! So together, let’s lock down marketing that helps you skip right past price objections and unaligned clients. In today’s episode, I want to give you the tools you need to attract totally aligned clients through your messaging.

Imagine you’re on stage and you have people sitting in the front row, all eyes on you. But you also have others sitting in the middle talking to each other, going to get popcorn, standing by the wall chatting, and you’ve even got people who haven’t entered the theater at all.

Ask yourself: who are you talking to? Are you going to expend all your energy trying to reach the people at the popcorn stand? Or will you opt to speak to the people that are already listening?

If you decide you’re ready to talk to directly to the people in the front row, this episode is for you. Because at the end of the day, getting specific about who you help will make it possible for you to make a bigger impact. And getting intentional about how you speak to them will make it easier to call them into your space.

Here’s 5 ways to attract higher level clients and opportunities:

1. Imagine your best clients when you write and when you make decisions in your business.
2. Think of the most sophisticated problems you solve and who has them
3. Watch your tone. Speak to them with respect in your marketing.
4. You HAVE to start do more than centering your own success story in your marketing.
5. More thought leadership and context. Less right vs wrong.

And bonus points for using your thought leadership to gain Third Party Credibility!